Dancing daily between user-centered design thinking and getting ideas out the door. Over a decade of client, team and project management.

 
 
UX-research.png

research

User Interviews

Group facilitation

Contextual Inquiries

Personas and scenarios

Usability + accessibility testing

UX-strategy.png

strategy

Product ideation

Feature prioritization 

Card sorting

Experience mapping

Information architecture

UX-user-experience-design.png

user experience

Task analysis

User flows

Interaction design

Low-fidelity wireframing

Rapid prototyping

alex-smailes-ux-designer.gif

build it

Design systems

Brand strategy

Storyboarding

Campaigns

Web