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Business Case

Atlantic is one of the world’s largest producers of Liquefied Natural Gas (LNG). Delivered from fields in and around Trinidad and Tobago to our four-train liquefaction facility which exports globally.

Project Scope

  • Brand audit and analysis 

  • Product and brand attributes

  • Core proposition/positioning 

  • Brand architecture

  • Brandmark (logotype + symbol+ brand property)

  • Brand Guide and training on usage

 

Overview

Process: Evaluate, Strategy, Design, Production

Role: Art Direction, Photography @ Abovegroup.

 
 

Business Case

National Energy conceptualise, promote, develop and facilitate new energy-based and downstream industries. Along with identification of new industrial estates, deep water ports and ownership and operation of infrastructural assets to facilitate all gas-based and metal plants in Trinidad.

Overview

Process: Evaluate, Strategy, Design, Production

Role: New business development, art direction of launch video @ Abovegroup. Ogilvy.

Project Scope

  • Brand audit and analysis 

  • Product and brand attributes

  • Core proposition/positioning 

  • Brand architecture

  • Brandmark (logotype + symbol+ brand property)

  • Brand Guide and training on usage

 
 

Business Case

Over the last 165 years, Guardian Group has been the leading platform for integrated financial services throughout the English and Dutch Caribbean. During a series of mergers and regional expansion, and to support the new direction, they embarked on a company-wide process of rebranding starting with a revisioning of our mission and vision statements and extended the process right through to our brand image and corporate identity. Operate as one with a shared vision, a shared corporate culture, an identity that reflects that.

Overview

Process: Evaluate, Strategy, Design, Production

Role: New business development, project lead, brand research, campaign development @ Abovegroup.

Project Scope

  • Deliver the value proposition better than competitors
  • Reflect the groups size
  • Identity development
  • Production and installation of brand across 17 terratories
 
 

Business Case

For over 40 years, Beacon has led the Insurance Industry with operations with branch offices in Tobago, Grenada, Barbados, St. Lucia, and agency operations in St. Vincent, Dominica and St. Kitts & Nevis. In 2011, the rebranding has taken on a brighter, lighter feel and seeks to encourage a worry-free life through product customization and affordable coverage for customers.

Overview

Process: Evaluate, Strategy, Design, Production

Role: New business development, project lead on research projects @ Abovegroup.

Project Scope

  • Brand audit and analysis 

  • Product and brand attributes

  • Core proposition/positioning 

  • Brandmark (logotype + symbol+ brand property)

  • Campaigns and marketing support

 
 
 
 
 

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