Business Case

Weathershield is the Caribbean’s leading provider of roofing and weatherproofing. They flawlessly fortify buildings from the Caribbean's unique climatic conditions, through state of the art technology, tempered with over forty years of indigenous experience.

Overview

Process: Evaluate, Strategy, Design, Production

Role: New business development, project lead, brand research and analysis @ Abovegroup.

Project Scope

  • Brand audit and analysis 

  • Product and brand attributes

  • Core proposition/positioning 

  • Brand architecture

  • Brandmark (logotype + symbol+ brand property)

  •  STOW compliance and business support collateral

  • Brand Guide and training on usage

 
FY_88.png
 
 

Business Case

NH is the Caribbean’s most trusted design consultants and specialist contractors. Their projects shift landscapes, build nations, and grow businesses the world over.

Overview

Process: Evaluate, Strategy, Design, Production

Role: New business development, project lead, brand research and analysis @ Abovegroup.

Project Scope

  • Evolve the NH International Branding to a modern, flexible identity

  • Enable the NH Brand to occupy the space it deserves - the leader in the region

  • Roll out identity consistently across touchpoints

  • Allow the new identity to not just honour the past (launch on 50th year anniversary), but act

    as a beacon for the future and next 50 years.

 
 
 

Business Case

The dynamic name change to ENGAGE captures the spirit and legacy of Engineering Agencies (Caribbean) Limited, as much as it represents the new era of the organization with new leadership, management and a bold view on large scale water management projects.

Overview

Process: Evaluate, Strategy, Design, Production

Role: New business development, project lead, brand research and analysis @ Abovegroup.

Project Scope

  • Brand audit and analysis 

  • Product and brand attributes

  • Core proposition/positioning 

  • Brand architecture

  • Brandmark (logotype + symbol+ brand property)

  •  STOW compliance and business support collateral

  • Brand Guide and training on usage

 
 
 
 

Back to work

 
 

Next project