Business Case

PSI-Caribbean is one of 69 country programs within PSI’s global network. With headquarters is in Washington, D.C. and a European office in Amsterdam. Since 2005, PSI-Caribbean (PSI-C) has worked throughout the region to empower individuals by providing them with key health information in ways they can understand and linking this to easy, affordable access to life-saving services. 

Project Scope

  • Brand Assessment Report
  • Product and brand attributes
  • Core proposition statement
  • Nomenclature
  • Brandmark
  • Campaign Ideation
  • Campaign Launch
  • Animation/radio/digital/media
 

Overview

Process: Evaluate, Strategy, Design, Production

Role: New business development, project lead, brand research and analysis @ Abovegroup.

 
 

BUSINESS CASE

The National Health Card is a new, improved way for you to access the medication through the Chronic Disease Assistance Programme (CDAP). CDAP provides citizens and legal residents of Trinidad and Tobago with FREE prescription drugs and other pharmaceutical items.

Project Scope

  • Brand Assessment Report
  • Product and brand attributes
  • Core proposition statement
  • Brandmark
  • Animation 
 

Overview

Process: Evaluate, Strategy, Design, Production

Role: New business development, project lead, brand research and analysis @ Abovegroup.

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