Principal UX Designer / Strategist / team lead with over a decade using DesignOps and human-centered service design so others around me can do amazing work. I’m okay with that.

Esri
UX Strategy lead, 2020 - present

DesignOps
From big picture to tactical, I help ensure our web experiences are global, intuitive to use, and feels personal at the right time, in the right place.

• Ran visioning and facilitation workshops, created solid roadmaps, implemented achievable yearly goals, objectives, and tactics of how to get there

• Created brand awareness through building relationships with design schools, starting an internship program, managed a sponsored keynote session at WIAD design conference. Launched an internal team website to showcase work, mentoring weekly on ADPlist.org

• This helped grow an adaptive creative team with multidisciplinary backgrounds from 4 to 14, during one of the most challenging hiring times

• Reimagined the entire candidate and onboarding experience, implemented skills assessments, title leveling, and fast-tracked career paths

• Professionally manage sensitive information, have tough love conversations, and escalate performance issues while still fostering a trusted environment

Service Design at Scale

• Built a specialist, high-performance experience design unit to tackle the worst digital problems out there

• Invented a repeatable service design framework for building internal tools

• Helped implement personalization strategy including localization, ‘recommended’ content by audience segmentation and behavior

ROI of design

• Collaborating with SEO and CRO to incorporate best practices into pages, and identify opportunities for A/B and multivariate testing

• Reimagined our entire call-to-action strategy to optimize conversion rates at the final moment-of-truth

• Encouraged a culture of sharing evidence-driven insights before, during, and after key projects

• Found new ways to communicate insights using data visualizations

• Currently incorporating customer feedback mechanisms across the web

Snr UX Designer, 2019-2020
I evangelized UX best practices to tell compelling stories

• Helped shape and improve customer experiences by mapping taxonomy and IA across an ever-expanding digital ecosystem

• A design evangelist constantly demonstrating the value of UX

• Consulted by PMO for design process and workflow improvement

UX Architect, 2016-2019
First hired to focus on a large-scale enterprise content migration from Sitecore to Adobe Experience Manager

• Built design frameworks, components, to rebuild over 6000 sites

• Worked across-teams with content strategists, SME’s, and developers

• Delivered repeatable architecture, sitemaps, navigation, wireframes, documentation

Abovegroup, 2005-2015
Partner & Director
Helped build the Caribbean’s leading strategy and design consultancy from 3-16-60 members

• Developed great talent, acquired top-tier clientele, crafted an enviable culture

• Consistently delivered innovative solutions and services for complex branding projects for local and global customers

• Juggled several studio expansions, a merger with Ogilvy+WPP, weathered downsizing, relocations, and regrowth